Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how Bodytique, LLC ("Bodytique," "we," "us," or "our"), a heated and non-heated mat Pilates studio located in South Miami, Florida, collects, uses, discloses, and safeguards the personal information of individuals ("you" or "Member") who register for classes, purchase memberships, use our online booking platform, or otherwise interact with our services (collectively, the "Services").

By registering for or using our Services, you acknowledge that you have read and understood this Policy and consent to the practices described herein. If you do not agree with the terms of this Policy, please do not access or use our Services.

2. Information We Collect

2.1 Personal Information You Provide Directly

When you create an account, book a class, purchase a membership or other products or services, visit our studio, or otherwise interact with us, we may collect the following categories of personal information:

• Full name and date of birth.
• Email address, mailing address, and telephone number.
• Account information, including your membership status, account preferences, profile information, login credentials (stored in encrypted form by our service providers), and any profile photo you choose to upload.
• Payment and billing information, including payment card information, billing address, transaction history, and payment status. Payment card information is processed and securely stored by our third-party payment processor, Stripe, through our booking platform, Mariana Tek. Bodytique does not store raw payment card data.
• Membership, purchase, and transaction history, including memberships, class packages, retail purchases, gift cards, promotional offers redeemed, invoices, and payment records.
• Class booking, reservation, waitlist, cancellation, attendance, and check-in history, including information regarding class participation.
• Employment application information, if you apply to work at Bodytique, including your resume, employment history, qualifications, references, and other information you choose to provide during the hiring process.
• Communications with us, including emails, text messages, customer support inquiries, contact form submissions, surveys, reviews, social media interactions, and other correspondence.
• Emergency contact information, including the emergency contact's name, relationship to you, telephone number, and any other contact information you choose to provide.
• Health and fitness information you voluntarily choose to disclose, such as injuries, medical conditions, pregnancy, physical limitations, or other information relevant to your safe participation in our classes. This information is optional and collected only with your consent where required by law.
• Medical clearance and consent information for heated classes. Because we offer heated Pilates classes, which involve elevated temperatures and increased physical exertion, we may ask you to disclose health conditions (such as cardiovascular conditions, pregnancy, heat sensitivity, or other relevant medical information) and to acknowledge your understanding of the risks associated with participating in heated classes. You provide this information voluntarily and solely so that we can assess your safe participation; it is not used for marketing purposes.
• Signed agreements and acknowledgments, including membership agreements, waivers, liability releases, informed consent forms, studio policies, cancellation acknowledgments, and electronic signatures.
• Marketing preferences, including your preferences regarding promotional emails, newsletters, and SMS/text message communications.
• Technical and device information, including IP address, browser type, operating system, device identifiers, application usage information, cookies, and log data when you use our website, mobile application, or online services.
• Cookies and similar tracking technologies, including cookies, web beacons, pixels, analytics tools, and similar technologies used by Bodytique and our service providers to operate our website and mobile applications, remember your preferences, analyze website and application usage, improve our services, personalize your experience, and measure the effectiveness of our marketing and advertising campaigns.
• Reservation and membership information received from third-party booking partners, including platforms such as ClassPass, where applicable, in connection with your bookings and attendance.
• Fitness, coaching, or wellness information you choose to provide through any coaching or wellness platforms we use, such as Prospr, including goals, workout history, progress tracking, or similar information.
• Information we receive from our service providers and business partners, including platforms, for example such as ClassPass, Stripe, etc. and other integrated service providers, to facilitate memberships, bookings, payments, coaching or wellness services, customer support, fraud prevention, and other business operations.
• For Members aged 16 to 17, the parent or legal guardian provides the required personal, health, emergency contact, and consent information and is the recipient of account-related and marketing communications, including email and text messages.

2.2 Information Collected Automatically

When you interact with our website or mobile application, we and our service providers may automatically collect certain technical information, including:

• IP address and browser type
• Pages viewed, links clicked, and time spent on our site
• Device identifiers and operating system information
• Cookies and similar tracking technologies (see Section 6 below)

2.3 Information Collected from Other Sources

We may obtain information about you from other sources, such as public databases, social media platforms, referral or joint-marketing partners, and other third parties, and may combine it with information we already hold.

2.4 Social Logins

Our booking platform or website may allow you to register or log in using a third-party social media account included but not limited to (platforms such as Social Media Platforms, Mariana Tek, Websites, Facebook or Google, etc). If you choose to do so, we may receive certain profile information from that provider, such as your name and email address, in accordance with their policies.

3. How We Use Your Information

We use your personal information only for the following purposes:

• To process class bookings, membership registrations, and retail purchases
• To manage and administer your Bodytique account
• To send transactional communications, including booking confirmations and receipts
• To send promotional communications, newsletters, and marketing materials (where you have opted in; you may opt out at any time)
• To send SMS/text-message communications (such as booking reminders, schedule changes, and where you have opted in (such as promotions), subject to the consent terms in Section 4.7
• To operate, maintain, and improve our website, booking platform, and in-studio services
• To ensure health and safety during classes and to respond appropriately in the event of an injury or emergency
• To screen for safe participation in heated and non-heated classes, including reviewing any medical conditions or consent you provide before participating in a heated or non-heated environment
• To comply with applicable legal obligations and to enforce our agreements
• To respond to inquiries, requests, and complaints
• To conduct internal research and analysis using de-identified or aggregated data, which does not identify you individually

4. Disclosure of Your Information

4.1 Third-Party Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our business, subject to confidentiality obligations. These providers include:

• Scheduling and booking software (e.g., Mariana Tek, Class Pass or similar platforms): to process class reservations and manage attendance
• Payment processors: to facilitate secure payment transactions
• Email marketing platforms (e.g., Mailchimp or similar): to deliver promotional communications to Members who have opted in
• SMS / text-messaging providers: to deliver text-message reminders and notifications related to your bookings and account

We engage third-party service providers to assist with business operations, including payment processing, booking and membership management, analytics, marketing, and customer support. These providers are contractually required to process personal information solely on our behalf and in accordance with applicable data protection laws.

4.2 Legal and Safety Disclosures

We may disclose your information when required by law, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Bodytique, our Members, or the public.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change as required by applicable law.

4.4 No Sale of Personal Information

Bodytique does not sell, rent, or trade your personal information to third parties for their independent marketing or advertising purposes.

4.5 Affiliates and Business Partners

We may share your information with our affiliates (entities under common ownership or control with Bodytique) and with selected business partners to offer you certain products, services, or promotions. Where we do so, we require these parties to handle your information consistently with this Policy.

4.6 With Your Consent

We may disclose your personal information for any other purpose with your consent or at your direction.

4.7 SMS And Mobile / Text Messaging Information and Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you opt in to receive text messages from Bodytique, message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP to any message, and you can reply HELP for assistance.

4.8 Video and Audio Surveillance Data

When you visit our studio, we collect personal data in the form of video images and audio recordings captured by our facility surveillance systems located in public and common areas. Notice of our active video and audio surveillance systems is prominently provided through posted physical signage at our facility entrances and within common areas.

• Why We Collect It: We use these recordings to maintain a safe environment for our staff and members, prevent theft or property damage, investigate personal injury or operational incidents, and monitor daily facility operations.
• How It Is Protected: All surveillance footage is securely stored on protected networks with strictly restricted administrative access.
• How Long It Is Kept: Surveillance footage is retained only for as long as necessary to fulfill our safety and security purposes, or as determined by our automated system storage limits, after which it is routinely overwritten or deleted.
• When We Keep It Longer: We will preserve specific video or audio recordings beyond our standard timeline if the footage is actively required for an ongoing safety review, an insurance claim investigation, a facility incident, or an official law enforcement inquiry. In those cases, the relevant footage will be held securely until the matter is fully resolved.
• Who We Share It With: We do not sell, rent, or trade your surveillance recordings. Footage is only shared with third parties when required by law (such as responding to a subpoena), or when necessary to provide to our insurance carriers or legal counsel to resolve an active liability claim or dispute.
• Privacy Protections and Boundaries: For your privacy, surveillance equipment is strictly prohibited and is never deployed by Bodytique in private spaces, including restrooms, locker rooms, or changing areas.
• Third-Party Liability Limitation: While we maintain strict facility standards, Bodytique is not liable for any unauthorized or illegal recording, photography, or data interception conducted by third parties or other members utilizing personal mobile devices within the studio premises.

4.9 Photography and Video for Marketing

From time to time we may take photographs or video at our studio for promotional purposes, such as on our website or social media. Where required, we will obtain your consent before using any image in which you are identifiable. You may ask us not to use your image, or to remove it, by contacting us at [email protected].

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, to maintain your membership account, and to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, we will securely delete or anonymize it in accordance with applicable law.

6. Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar tracking technologies to enhance your user experience, analyze site traffic, and support our marketing efforts. You may configure your browser to refuse cookies; however, doing so may affect the functionality of certain features of our website. We do not respond to "Do Not Track" signals at this time.

7. Data Security

Bodytique implements commercially reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage system is completely secure, and we cannot guarantee absolute security of your information. We encourage you to use strong, unique passwords for your account and to take steps to protect your login credentials.

8. Children's Privacy

Our Services are not directed to individuals under the age of eighteen (18), unless with the consent of a parent or legal guardian for ages (16) and (17) who must sign our waiver. We do not knowingly collect personal information from minors. If a parent or legal guardian becomes aware that their minor child has provided us with personal information without consent, they should contact us immediately at [email protected] and we will take prompt steps to remove that information.

Notwithstanding the above, Members aged 16 to 17 may participate in our Services only with the consent of a parent or legal guardian, who must sign our waiver and agree to this Policy on the minor's behalf. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will delete it promptly.

9. Your Rights and Choices

Depending on applicable law, you may have the right to:

• Access the personal information we maintain about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of your personal information, subject to certain legal exceptions.
• Opt out of marketing communications at any time by clicking "Unsubscribe" in any email or by contacting us directly.
• Opt out of text messages at any time by replying STOP to any message you receive from us.

To exercise any of these rights, please contact us using the contact information provided in Section 11 below.

You may also access, update, or correct much of your account information at any time by logging into your account through our booking platform.

10. Changes to This Policy

We reserve the right to modify this Policy at any time to reflect changes in our practices, legal obligations, or applicable law. We will post the revised Policy on our website with an updated effective date. Your continued use of our Services following the effective date of any modification constitutes your acceptance of the revised Policy. If material changes are made, we will provide additional notice, such as via email to the address associated with your account.

11. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us at: